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Paul Beck Floriade roadshow crowned

Floriade 2012 campaign wins international award.

“Winning the IAAPA Brass Ring Award is a great international achievement, so a crown on our work,” said Paul Beck, general manager of Floriade 2012 during the award ceremony.

Paul Beck (left) crowned

Last night, the PR and marketing campaign for Floriade was named winner of the IAAPA Brass Ring Award in Las Vegas (USA). Every year, all the attraction and experience parks in the world compete for this prize. This time, Floriade 2012 won a prize in the category for best marketing and public relations campaign for attractions with more than 2 million guests.

The jury talked of a “highly appealing and colourful campaign in all areas, with wonderful use of multiple marketing channels”. The Floriade Roadshow got a particular mention in the jury report. In this category, Floriade 2010 beat other nominations such as the American Six Flags concern, England’s Blackpool Pleasure Beach and the San Diego Zoo.
An experience park that is not yet open winning this prestigious prize is unique.
IAAPA is the biggest worldwide sector organisation for attraction and experience parks. The organisation represents more than 4,500 attraction parks, suppliers and individual members from more than 90 different countries.
Paul Beck, general manager of Floriade 2012, received the prize on 16 November 2009 in Las Vegas.

Floriade is the world horticultural organised once every ten years in the Netherlands. The sixth edition of Floriade will take place from April to October 2012 in the Venlo region. It is the only world exhibition in the Netherlands and at least 2 million international visitors are expected. The theme is: “Be part of the theatre in nature, get closer to the quality of life”

Tickets
Bestel nu uw Floriade ticket eenvoudig online. Maak uw keuze uit een combinatieticket (entree + kabelbaan), dagticket, 2 dagenticket of seizoenspas.

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Voor meer informatie over dit bericht kunt u contact opnemen met:

Robert Bouten - Floriade 2012 Manager Communicatie & PR
T 077 399 81 42
E robert.bouten@floriade.nl
www.floriade.nl

Andrea Wondergem - Sodexo
Manager Interne Communicatie, Corporate
Communicatie
T 010 288 41 37
E andrea.wondergem@sodexo.com
www.sodexo.nl

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