News! Block Chain Digital Advertising

NEWS! Block Chain Digital Advertising


NEWS! Block Chain Advertising BAT Basic Attention Token

Digital advertising is broken
. It is a market filled with middlemen and fraudsters, hurting users, publishers and advertisers. The Basic Attention Token (BAT) was developed to address this. BAT, an ERC20 token built on top of Ethereum, will be the token of utility in a new, decentralized, open source and efficient blockchain-based digital advertising platform.

In the ecosystem, advertisers will give publishers BATs based on the measured attention of users. Users will also receive some BATs for participating. They can donate them back to publishers or use them on the platform. This transparent system keeps user data private while delivering fewer but more relevant ads. Publishers experience less fraud while increasing their percentage of rewards. And advertisers get better reporting and performance.

The first part of the solution, the Brave browser, is already operational. Brave is a fast, open source, privacy-focused browser that blocks ads and trackers, and contains a ledger system that anonymously measures user attention aggregate to accurately reward publishers.

Download Brave now and experience the first phase of the BAT ecosystem through Brave's publisher contribution solution.

Download Brave

What do BATs represent?

The utility tokens are intended for use on the BAT platform, a new Blockchain-based digital advertising and services platform. Ownership of the tokens carry no rights other than the right to use them as a means to obtain services on the BAT platform, and to enable usage of and interaction with the platform, if successfully completed and deployed. The tokens do not represent or confer any ownership right or stake, share or security or equivalent rights, or any right to receive future revenue shares, intellectual property rights or any other form of participation in or relating to the BAT platform, and/or Brave and its affiliates. The tokens are not refundable and are not intended to be a digital currency, security, commodity or any other kind of financial instrument.

Additional information regarding the utility of BAT is available in the terms and conditions.

Randstad Nieuws/News BAT Digital Advertising

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