Marlies Dekkers verrast met de nieuwe collectie
Hugo Boss
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In 1987, Boss Orange for men was launched described as sporty and casual separating itself from the trendy Hugo brand and the sophisticated Boss Black brand. Boss Green is a completely sporty brand selling items designed for a sporty look.
The company's products, divided over three brands, are available throughout the world in 103 countries and more than 5,002 retail stores. These brands are Boss, Hugo, and since 2004, Baldessarini. The latter, Baldessarini GmbH, is a more independent business unit which focuses on a more prestigious image than its two sister brands. It sells, like the other Hugo Boss brands, clothing, shoes, fragrances and accessories but will leave Hugo Boss after the Spring/Summer 2007 collection has been sent to boutiques. This is due to the newly launched premium Boss line, Boss Black Selection, outselling Baldessarini.
Baldessarini fashion recently sold for up to �9m (Aug 2006) to Ahlers AG--a fashion brand holding company. Werner Baldessarini will continue to design the collections; he will also be in charge of marketing.
Today's sub-brands for men include: Boss Black/Boss Black Selection, Boss Green, Boss Orange, Hugo, and Baldessarini. For women: Boss Black, Boss Orange (announced in July 2005 for Spring/Summer 2006 launch) and Hugo. Also part of the brand are Lifestyle Accessories.
After almost 15 years on the board of HUGO BOSS, Chairman & CEO Bruno Sälzer will be leaving due to 'different views on the further business policy of the company.' A new CEO and Chairman will be sought.[1] This is the second major resignation from the company with HUGO Creative Director Volker Kächele resigning last year for unknown reasons. [2]
All fragrance brands (Hugo, Hugo Boss and Baldessarini) are owned by Procter & Gamble.
Moss Bros hold the exclusive UK licence for the Hugo Boss brand.
Hugo Boss website.
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